What makes WOOP great
WOOP is a meal delivery service that makes home cooking a dream. WOOP chef’s create new menus and hand-prep each meal. Everything is chopped and portioned for you. All you need to do is turn on the heat.
This design needed to separated WOOP from their competitors. Whilst being something that their users could understand and use.
The process
- User research: Conducted interviews and surveys to identify key pain points, such as complicated ordering processes and delayed deliveries.
- Design development: Created a clean, intuitive interface that prioritized simplicity and speed. Developed user flows that streamlined the ordering process from menu selection to checkout.
- Prototyping and testing: Built interactive prototypes and conducted usability tests to gather feedback. Iterated on designs to enhance user satisfaction and efficiency.
Researching the food industry in New Zealand
Packaged food delivery is a rather saturated industry in New Zealand. There’s many companies doing a great job of it, this was something we knew when starting this project. It was always going to be a case of how we could showcase WOOP’s benefits versus the competition.
Highlighting why these differences are better than the competition was one goal. We also wanted to make the ordering process seamless.
Keeping things simple whilst giving WOOP a responsive website which allows them to stand out from the crowd.
Breaking the features of this website down.
Simplified the buy journey
The buy journey is designed in a way that makes purchasing a breeze. Customers needed to understand the difference boxes WOOP offers. They needed to know the amount of people each box can feed and the cost.
Another big component for them was reacquiring billing cycles. Making sure that people could continue their subscription or change their order.
Standing out in the crowd
WOOP finds itself in a very competitive market in New Zealand. One of the key objectives of this website was to make sure that it stood apart from its competition. We achieved this by doing things no one else was, by letting each box speak for itself.
Making it easy in the kitchen, keeping it simple online.
WOOP works to make cooking meals at home hassle free. We wanted to make sure that purchasing a WOOP box felt the same.
Easy to browse
People want meal times to be easy, they also want purchasing to be as easy. We've made sure each box was given equal importance whilst allowing users to easy change between the the options.
Easy to buy
Knowing what's included in each box is the first step. Making that box easy to purchase is just as important. Simplifying each step down to its core was vital for making the buy journey seamless.
Easy to view
WOOP customers wanted to be able to order their product on the go. Making the website mobile responsive was a no brainer and an easy way make sure people could order WOOP from anywhere.
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